Bootstrappers, microISVs, micropeneurs, small software businesses — whatever you want to call them, they are way more interesting (to me, anyway) than the over-hyped Silicon Valley bullshit that so many are infatuated with.

Unfortunately, sometimes it is hard to find information about going this route, so I figured I would cull the links I have floating around and share the love. They inspire me to continue to pursue my passions even if I am not making any money (yet).


  • Kalzumeus Software: Patrick McKenzie (or patio11 on the internets) is the creator of Bingo Card Creator and an email marketing/SEO maven; BCC has made more than $250k selling bingo software to elementary teachers; did consulting for 2 years with the likes of Fog Creek; has started a new venture in the more enterprisey space with Appointment Reminder
  • Software By Rob: Rob Walling (along with Mike Taber) coined “micropeneur” for their specific style of one-person startup; automation and virtual assistants are used to scale out parts of the business; suggests attempting to tackle small niches that don’t require large amounts of resources; wrote Start Small, Stay Small; runs Micropeneur Academy and MicroConf Unicorn Free: Amy Hoy details bootstrapping Freckle Time Tracking; very opinionated and design-oriented; heavy into UX and JavaScript; wicked sense of humor Dan Norris: started; heavy into content marketing strategies; very open with sales figures and take-aways


I used to listen to a lot of other podcasts in this space, but these are the two that I’ve continued with and I enjoy the most.

  • Startups for the Rest of Us: Rob Walling and Mike Taber talk about their current products (HitTail/Drip and AuditShark, respectively), talk about current topics and answer listener questions; very focused; very actionable
  • Bootstrapped: Ian Landsman and Andrey Butov talk about their current products (HelpSpot/Snappy and UberDeck, respectively), have guests, and mostly chew the fat; less actionable, but always interesting